Fiat ⇾ 2012 Calendar
Color / Direction / UI/UX Design
We have shot, produced and directed Fiat interactive new year calendar for three years in a row. Main idea is to invite the target audience to a web site where they do the photoshooting for Fiat’s new year calendar. Each year we shot 12 girls with 4 cars as video and users were snapping the best poses on the web site. In the end first 2012 users finished the whole shooting received their own taken photos printed as a physical calendar in their mailboxes.
Shootings were done in 3 days at studio P Blok. We did everything from creative direction, interface design, post-production to visual direction. We have worked with well known fashion photographer Emre Doğru as director and Murat Akay as director of photography.
When we set out for the Fiat 2012 Calendar shooting the agency told us that we need to shoot a teaser campaign too, where we have all the 20 girls in front of the camera one by one. Then the audience voted for each girl to be one of the 12 girls in next calendar shooting through social media. The web based project was consisting of four Fiat cars and twelve models and users who entered the microsite was doing the photo shooting with girls posing for you with the cars.
We directed and edited 20 teasers for the campaign along with the main calendar shooting.
This is Pascal
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